NS-Compendium-Phased Rollout
The NorthStar Advanced Exercise Science marketing rollout strategy began with initial launches in California and Texas, two of the most populous and strategically significant states in the country. This early focus ensured we had sufficient resources, staffing, and operational momentum to establish a strong foundation. Each state launch was supported by proactive research into local legislation, particularly laws governing exercise science, fitness instruction, nutrition consultation, and any service that may intersect with regulated health or educational domains.
To support this expansion in a structured and compliant way, NorthStar operates under a dual-entity framework: NorthStar-Central and NorthStar-[State].
NorthStar-Central functions as the national operations and compliance hub. It maintains complete oversight of brand standards, scientific quality, program development, and national-scale infrastructure. It is also responsible for architecting the compliance framework that guides all state-level activity.
NorthStar-[State] refers to state-specific operational entities that serve as the jurisdictional arms of NorthStar-Central. These entities are responsible for adapting NorthStar services to conform with the specific licensing laws, educational statutes, scope-of-practice rules, and regulatory nuances in each state. This structure ensures that our services—whether instructional, prescriptive, or consultative—are not only effective but also fully compliant with the law.
This dual-entity system enables NorthStar to tailor its offerings to meet each state’s specific legal and professional requirements while maintaining a unified national standard of scientific rigor. It is this structure that enables NorthStar to deliver jurisdictionally appropriate services without compromising the integrity of our exercise science platform.
In 2026, NorthStar will expand its operations into Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, and Michigan. As in our initial phase, each of these states will receive full operational support from NorthStar-Central, while dedicated NorthStar-[State] teams will handle local deployment, client support, and regulatory alignment.
By 2027, services will further extend into New Jersey, Virginia, Washington, Arizona, Tennessee, Massachusetts, Indiana, Missouri, Maryland, and Wisconsin. As each state is added, we will continue to coordinate closely with legal counsel to confirm that all services—whether related to exercise prescription, virtual instruction, or nutrition discussion—meet the letter of local law. This ensures that every client, gym, and business partner can trust in the legal soundness and scientific credibility of NorthStar Advanced Exercise Science.
NorthStar currently serves clients across all 50 U.S. states and several global locations through our nationally available programs, including Autonomy v2 (Av2). However, our state-specific website rollout focuses exclusively on the 20 most populous states. These states represent the highest concentration of users and partners, justifying the investment in standalone, jurisdiction-aware platforms.
Each of these 20 websites will provide a local entry point to our programs while also offering a customized menu of wellness services. This includes services that may intersect with state-defined professional scopes, such as nutritional counseling or clinical wellness interventions.
Importantly, no U.S. state currently regulates general exercise prescription as a licensed activity, and Av2, which is strictly an exercise science-based fitness program, does not contain any therapeutic, clinical, or nutritional components. Therefore, it remains legally operable in all states and internationally. Our rollout strategy is not a reflection of legal limitations on Av2, but rather a calculated allocation of infrastructure, localized marketing, and client service resources.
Where state-specific regulation does apply—such as with nutritional consulting or medically supervised exercise programs—we coordinate with legal counsel to ensure jurisdictionally compliant service offerings. Our localized platforms will only advertise or support those services when they fall squarely within the legal boundaries of the state.
This two-tiered approach allows us to:
* Maintain national and global accessibility for unrestricted programs like Av2.
* Ensure state-by-state legal compliance for auxiliary wellness services.
* Provide regionally relevant user experiences on our top-state websites.
These individualized websites are designed to provide clarity, validation, and assurance regarding any auxiliary wellness services that may be subject to state-specific laws or professional scope requirements. By maintaining dedicated, state-specific platforms, we eliminate generalizations and reduce confusion for clients, partners, and regulators alike. Each site reflects the legal and operational realities of that specific jurisdiction, ensuring that anyone researching or engaging with NorthStar in a given state receives accurate, compliant, and fully supported information—without being forced to navigate through conflicting rules or mixed-service messaging from other states.
To support this expansion in a structured and compliant way, NorthStar operates under a dual-entity framework: NorthStar-Central and NorthStar-[State].
NorthStar-Central functions as the national operations and compliance hub. It maintains complete oversight of brand standards, scientific quality, program development, and national-scale infrastructure. It is also responsible for architecting the compliance framework that guides all state-level activity.
NorthStar-[State] refers to state-specific operational entities that serve as the jurisdictional arms of NorthStar-Central. These entities are responsible for adapting NorthStar services to conform with the specific licensing laws, educational statutes, scope-of-practice rules, and regulatory nuances in each state. This structure ensures that our services—whether instructional, prescriptive, or consultative—are not only effective but also fully compliant with the law.
This dual-entity system enables NorthStar to tailor its offerings to meet each state’s specific legal and professional requirements while maintaining a unified national standard of scientific rigor. It is this structure that enables NorthStar to deliver jurisdictionally appropriate services without compromising the integrity of our exercise science platform.
In 2026, NorthStar will expand its operations into Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, and Michigan. As in our initial phase, each of these states will receive full operational support from NorthStar-Central, while dedicated NorthStar-[State] teams will handle local deployment, client support, and regulatory alignment.
By 2027, services will further extend into New Jersey, Virginia, Washington, Arizona, Tennessee, Massachusetts, Indiana, Missouri, Maryland, and Wisconsin. As each state is added, we will continue to coordinate closely with legal counsel to confirm that all services—whether related to exercise prescription, virtual instruction, or nutrition discussion—meet the letter of local law. This ensures that every client, gym, and business partner can trust in the legal soundness and scientific credibility of NorthStar Advanced Exercise Science.
NorthStar currently serves clients across all 50 U.S. states and several global locations through our nationally available programs, including Autonomy v2 (Av2). However, our state-specific website rollout focuses exclusively on the 20 most populous states. These states represent the highest concentration of users and partners, justifying the investment in standalone, jurisdiction-aware platforms.
Each of these 20 websites will provide a local entry point to our programs while also offering a customized menu of wellness services. This includes services that may intersect with state-defined professional scopes, such as nutritional counseling or clinical wellness interventions.
Importantly, no U.S. state currently regulates general exercise prescription as a licensed activity, and Av2, which is strictly an exercise science-based fitness program, does not contain any therapeutic, clinical, or nutritional components. Therefore, it remains legally operable in all states and internationally. Our rollout strategy is not a reflection of legal limitations on Av2, but rather a calculated allocation of infrastructure, localized marketing, and client service resources.
Where state-specific regulation does apply—such as with nutritional consulting or medically supervised exercise programs—we coordinate with legal counsel to ensure jurisdictionally compliant service offerings. Our localized platforms will only advertise or support those services when they fall squarely within the legal boundaries of the state.
This two-tiered approach allows us to:
* Maintain national and global accessibility for unrestricted programs like Av2.
* Ensure state-by-state legal compliance for auxiliary wellness services.
* Provide regionally relevant user experiences on our top-state websites.
These individualized websites are designed to provide clarity, validation, and assurance regarding any auxiliary wellness services that may be subject to state-specific laws or professional scope requirements. By maintaining dedicated, state-specific platforms, we eliminate generalizations and reduce confusion for clients, partners, and regulators alike. Each site reflects the legal and operational realities of that specific jurisdiction, ensuring that anyone researching or engaging with NorthStar in a given state receives accurate, compliant, and fully supported information—without being forced to navigate through conflicting rules or mixed-service messaging from other states.
